Brand Guidelines

NVP's visual identity has been developed with the goal of reflecting our operations and values.

This manual is intended to provide guidance for those working with our identity, to ensure NVP is presented in a unified and cohesive manner.

If you have any questions regarding the use of NVP’s logo, graphic elements, or visual profile, please contact our office manager.

Logo

Our logo acts as the keystone of our brand identity. It should be used thoughtfully and consistently across all platforms to maintain brand integrity. The logo is available in various formats to ensure it remains effective in different contexts.

  • This is the main logo that represents our brand on most of our marketing materials. It includes all elements of our visual identity, ensuring our brand is instantly recognisable. The primary logo is available in both English and Norwegian.

  • This simpler version of our primary logo is used in smaller or narrower spaces where simplicity is necessary. It retains the key features of our identity but is less detailed, making it suitable for slim and small spaces where the primary logo does not fit well.

  • A simplified form of our primary logo, the submark is used for social media profiles, adverts, and as a stamp on small items. It keeps the core of our brand in a compact and easily recognisable symbol, along with the full name. The submark is available in both English and Norwegian.

  • Reducing the logo to just initials or a few letters, this version is designed for when space is limited but clear brand identification is essential, such as in reports or social media posts.

  • This version focuses only on the logo's graphic element without any text. It's perfect for use where the icon alone is enough to identify the brand, such as on app icons, favicons, or official documents and report pages.

  • Use a dark logo on a light background.

    Use a negative (inverted) logo on dark backgrounds.

    The logo may be placed on images if there is high contrast and few details.

  • Avoid poor contrast.

    The logo should not be used in colours other than those specified in the colour palette.

    The logo should not be placed on noisy images that affect readability.

Colours

NVP's colours are derived from the natural environment of Svalbard, reflecting the variety found in nature from sea to land, across seasons, and contrasting weather to the small details in the surroundings.

  • These are used predominantly across all branding platforms, ensuring consistency and recognisability. They are chosen to stand out and represent our core identity visually.

  • These support the primary palette and are used to provide variety without overwhelming the primary colours. Secondary colours are used in less dominant branding elements to complement and balance the overall design.

Typography

Our typography choices employ a mix of fonts that balance readability with personality. All typefaces are available for download from Google Fonts, ensuring easy access and consistent usage across various platforms.

  • DM Serif Display should be used for headings and key communications, conveying authority and clarity.

    League Spartan offering versatility, is ideal for body text and subheadings.

    IBM Plex Mono is used primarily for image captions and less prominent text elements and website buttons. It complements the typefaces by being less dominant, ensuring that the main body text remains the focus while still providing essential information.

  • In instances where our primary typefaces are unavailable, Futura or Futura PT serves as our alternative typeface. This sans-serif typeface ensures continuity in our visual communication. Its similarity to League Spartan makes it an excellent stand-in.

  • The typographic example show the primary typefaces, demonstrating their use as header, body/subheader and in a category context.

Pattern

Our brand pattern draw inspiration from our core identity. It serves as a visual cue that complement our logo and typography, ensuring that our brand's aesthetic is consistently represented whether in print or digital formats.

Templates

Our templates are designed to streamline communication and maintain a consistent brand identity across all formats.

For access to other types of templates, please contact our office manager.